21 September 2024
KUALA LUMPUR: The Malaysia External Trade Development Corporation (MATRADE) proudly marks a significant milestone with the 11th edition of the Malaysia International Halal Showcase (MIHAS) Awards, which honor exceptional contributions to the global halal industry.
These awards continue to set the standard for excellence, reflecting the increasing importance of sustainability and innovation in today’s dynamic halal market.
This year, the MIHAS Awards introduce a new category dedicated to sustainability, demonstrating MATRADE’s commitment to promoting environmentally responsible and socially conscious business practices.
The Sustainability Award recognizes industry players who have effectively integrated sustainable practices into their operations, highlighting MATRADE’s dedication to addressing climate change and fostering sustainable development within the halal sector.
The MIHAS Awards celebrate industry leaders who excel in sustainability and innovation across various sectors. Winners were selected by a distinguished panel of judges, comprising experts from diverse industries and academia.
The evaluation process was rigorous, with candidates assessed on their commitment to sustainability, market impact and strict adherence to halal standards—criteria that ensure the awards spotlight true trailblazers within the industry.
A notable increase in the 11th MIHAS Awards participation highlights the expanding and diversifying landscape of the halal economy.
The awards attracted a broad spectrum of entries, with a strong representation from lifestyle halal and services sectors.
MATRADE’s Chairman, Dato’ Seri Reezal Merican Naina Merican, in his remarks said, “The impressive representation from Halal lifestyle products and services sectors in this year’s awards clearly indicates the dynamism and innovation that drive the Halal industry. Sectors such as cosmetics, personal care, pharmaceuticals and biotechnology are embracing halal principles and setting new benchmarks in the global market.”
Fourteen awards from three different categories such as the Product and Services Excellence Award, Products and Services Innovative Awards, and the Sustainability Awards were presented at the event.
Adabi Consumer Industries Sdn Bhd won the Product Excellence Award for its Halal pet food, PowerCat, while HYT Cross Border Sdn Bhd brought home the Services Excellence Award for its e-Commerce solutions.
Meanwhile, Callabio Manufacturing Sdn Bhd was recognised for its Halal certified syrups. Its brand, Baristar, launched in 2023, offers uniquely flavoured syrups that enhance drinks, foods and desserts with a Malaysian touch.
The Products Innovative Award was given to World Prominence Sdn Bhd for its Sudee brand dry pastes, while the Services Innovative Award went to AFM Fulfillment (M) Sdn Bhd for its advanced one-stop solution for e-commerce fulfilment.
The Sustainability Award was given to B-Crobes Marketing Sdn Bhd for its focus on research driven innovation and sustainability to improve gut health and manage non- communicable diseases effectively.
MATRADE’s strategic focus on sustainability and sectoral diversity is closely aligned with the National Halal Industry Master Plan, which aims to position Malaysia as a global leader in innovation.
The diverse Halal clusters showcased at MIHAS highlight the versatility and international appeal of Malaysia’s Halal industry, reinforcing the nation’s status as a pivotal hub within the global Halal ecosystem.
“We are immensely proud of the diversity and quality of entries in this year’s MIHAS Awards,” stated Dato’ Seri Reezal Merican.
“The wide array of products and services, coupled with a strong commitment to sustainable practices, will propel the growth of the global Halal market and further solidify Malaysia’s leadership in the international Halal industry.”
